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In
1980, while product designers were creating user unfriendly sharp
cornered -- square boxes, Hari innovated SofTech Design®
(as THE BRIDGE BETWEEN PEOPLE AND TECHNOLOGY). The fundamental elements
of SofTech Design® are the forms of nature which people
accept, naturally. The first SofTech Design® experiment
was on the highly successful Altos computer. The second and most successful
transformaion of visual design |
was
the introduction of the SofTech Design® for the camera
industry. Our client, the worlds largest manufacturer of cameras for
the OEM market experienced an 800,000 piece order cancellation in
August of 1987, Two months later, at Photokina (Cologne, Germany)
those same customers ordered 1.2million units of our new SofTech Design®
camera line. Within nine months, every camera manufacturer had a SofTech
Design® camera in their line and today, it is very
difficult to find a square, hard cornered and flat camera. |

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